SARAWAK is banking on a new international standard hotel and ties with Brunei to promote northern Sarawak, particularly Miri City, as a MICE destination for the Asia-Pacific.
Leveraging Miri’s proximity to Brunei, Sarawak’s tourism minister
Abang Johari Openg said the state will collaborate with Royal Brunei
Airlines to promote packages to Northern Sarawak, using Bandar Seri
Begawan as the main gateway.
He added: “We hope to capitalise on Royal Brunei Airlines’ network in
the Asia-Pacific region to attract more leisure and MICE tourists to
Miri is a 2.5-hour drive from Brunei and there are currently no
direct air connections between Miri and Brunei’s capital, Bandar Seri
To attract more foreign airlines to fly to Miri Airport, Malaysia
Airports Holdings is throwing in free landing and parking for the first
six months. Abang Johari said: “We hope this will entice charter
services and when volume picks up, it will evolve into scheduled
He said Miri city can accommodate small- to medium-size MICE groups
as there are currently 2,400 rooms, a number that will be boosted by 328
when Pullman Miri Waterfront opens in 4Q2015.
MICE facilities at Pullman Miri Waterfront will include a ballroom
with seating capacity for 1,000 delegates and six state-of-the-art
function rooms. The executive lounge on the 24th floor will offer panoramic views of Miri City and the South China Sea.
Gerard Guillouet, COO of Accor Malaysia-Indonesia-Singapore said he
foresees the business mix will be a “good mix of business, leisure and
He predicts that MICE business will predominently be from the
domestic market, and from Brunei and Singapore. Miri will also be a good
post-event tour option for meetings and incentives held in state
Currently, the only other international hotel in Miri is Miri Marriott Resort & Spa.
(S Puvaneswary, Miri, June 19, 2014 TTG Asia)